New Product Development / Innovation

Consumers and their retailers are constantly searching for innovative new products. A sustainable business needs to be constantly attracting new customers while keeping its existing customers engaged.

New Product Development and customer-focused innovation assist in the delivery of long-term, sustainable profit for clients.  I have a strong track record of developing successful new product ranges and taking them to market to both consumer and critical acclaim.

NPD and innovation extends beyond a new product; applying the NPD process to supply chain and packaging systems is equally as important to retailers and their suppliers.

Contact me now to discuss New Product Development: phil@philreedman.net