Wine selection

Range Selection and Management

Just as blending wine must be customer-focused if they are to to be successful, so must ranging decisions.  

Selecting the appropriate wines for your customers and merchandising them in an appropriate format are key to success.  The on-going management of the range so that it is profitable, fresh and retains its relevance is vital to a business’ success both financially and reputationally.

Phil’s years of experience in retail helps you optimize your wine range.

Contact me now to discuss Range Management: